A mismatched brand can low-key cost you more than you think.
You’re probably undercharging because your brand doesn't look like something people expect to pay full price for.
IT CAN SHOW UP LIKE THIS
You get lots of website traffic from your insta but people bounce when it doesn’t look the same as your posts feel.
You want to expand your products or services but don't quite have enough die-hard fans to support it.
Let's break down the branding jargon real quick
It's probably your first time hiring a designer (or at least a good one), so I wanted to pop these definitions in here to give you a stronger idea of what I can create for your brand. These are all common inclusions in branding packages that you could find from most designers.
FOUNDATIONAL BRAND STRATEGY
This is the work that determines the whole direction of the project and what's important in marketing your business. I include a breakdown of your brand's personality, competitors, your ideal customers and more!
LOGOS
Your logo is your primary graphic mark that includes your brand name and often times also a symbol that is specific to your biz. They come in all orientations so you always have one that works for your website, profile pic, or packaging.
COLOR PALETTE
A curated color palette with hex codes so you never have to guess your brand colors again, and I even show you how best to pair them together.
TYPOGRAPHY SELECTION
These are your fonts! I usually give 3-4 fonts that are optimized for grabbing attention, clear communication, and some added personality.
ELEMENTS & ILLUSTRATIONS
Custom icons, doodles, shapes, or illustrations that add personality and warmth to your brand. These can be custom shapes or fully hand-drawn artwork that is 100% made for you.
CUSTOM PATTERNS & BACKGROUNDS
Cohesive textures, patterns, and backgrounds that make your brand feel layered, intentional, and instantly recognizable. Great for using in your social graphics or packing materials.
SOCIAL MEDIA LAUNCH ASSETS
Social media is the new business card, so yeah, it's important to have highlight covers, a clear profile pic, and launch post templates to tell the world about your new brand.
BRAND GUIDE
A clear, easy-to-follow guide that shows you exactly how to use your brand moving forward. This can be a brand style sheet, which is a one pager that displays your branding with some informative blurbs, OR a full presentation guide with dos and donts.
Most Popular Packages
IDEAL
FOR NEW BUSINESSES
The Essentials
this Package includes:
• Foundational Brand Strategy
• Main Logo
• Color Palette
• Typography Selection
• Branding Style Sheet
IDEAL FOR Established BUSINESSES
literally everything
This Package Includes:
• Foundational Brand Strategy
• Main Logo
• Secondary Logo
• Brandmark
• Color Palette
• Typography Selection
• Patterns & Backgrounds
• Custom Elements or Illustrations
• Social Media Launch Assets
• Branding Guidelines Document
This is 100% the right move for you if ...
You're not attracting your ideal community.
You're tired of making design decisions alone.
You want your biz to feel authentic and cohesive, finally.
You're ready for a brand that actually supports your growth.
This may not be the right fit if ...
You’re still in the very early stages of figuring out your business.
You want trendy visuals without deeper strategy to support them.
You're mainly looking for the lowest-cost solution.
You only need a quick logo update or refresh
THE SIGNATURE BUNDLE
SAVE $$ and UNLOCK A LONGER PAYMENT PLAN when you get the brand+web bundle package
This SIGNATURE BUNDLE includes:
BRAND:
-
Foundational Brand Strategy
-
Logo Suite
-
Colors & Typography
-
Backgrounds & Patterns
-
Elements & Illustrations
-
Branding Guidelines
WEBSITE:
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Up to 5-page website
-
Inquiry & Contact Forms
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Mobile Friendly Design
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Essential SEO
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Strategic Page Layouts
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Copywriting Assistance
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Launch Support & Walkthrough
Launch Templates for Web & Brand
payment plans as long as 6 months
Frequently Asked Questions
Most branding projects take 2-4 weeks, depending on the scope of the project and how quickly feedback is provided. Before we begin, I'll give you a personalized timeline so you know exactly what to expect from start to finish.
I use my signature L.E.M.O.N Framework to build a brand that serves your biz and your customer with authenticity.
L - Learn about your biz.E - Explore your positioning.
M - Muse concepts.
O - Original creation.
N - Notify the world.
Learn more about it here.Pinterest is great and I use it regularly for inspo, but I also draw inspiration from other places like Dribbble, Instagram, and Behance to make sure your brand stays versatile and unique. I love finding inspiration in real life too, from things like product packaging and signage when traveling.
I look at your industry, your competitors, design history, art, architecture, typography, photography, nature, and current trends. The goal isn't to copy what's popular, it's to create something that's distinctly yours.Of course! I'm happy to collaborate with your existing ideas so long as they serve your brand purpose well. If you've been saving Pinterest boards, screenshots, or brands you admire, I'd love to see them. They help me understand what you're drawn to while ensuring we create something original that reflects your own business.
That's completely normal. Most clients come to me with a vision that's more of a feeling than a finished idea. My job is to ask the right questions, uncover what makes your business unique, and translate that into a clear visual direction. You don't need to have everything figured out before we begin. Through research and experimentation, we can find a direction that fits you and your audience perfectly.
Yes! Whether your current logo needs a small refresh or a complete transformation, we'll evaluate what still serves your business and what should evolve. The goal is to build on your existing recognition while creating a stronger, more strategic brand. I can preserve the elements from your current logo that are instrumental in communicating the history and tradition of your brand.
That's okay! That's exactly what the concept phase is for. I don't expect you to fall in love with every idea immediately. I'll ask for honest feedback about what feels right, what doesn't, and why. Together, we'll refine the direction until it feels like a natural fit for your business and your goals.
Every branding project includes 2-3 revision rounds to refine the selected concept. Most clients only need one or two rounds because so much strategy happens before design begins. If additional revisions are ever needed, we'll discuss them before moving forward.
You'll receive everything you need to confidently use your brand, including vector files, web-ready files, print-ready files, transparent logos, and social media formats. The files types you can expect are .ai, .svg, and .png. Plus your guidelines sheet or packet will be delivered as a PDF. If you need additional file types, just ask.
Yes. Your brand is designed to work across digital and print, from Instagram profiles and websites to packaging, business cards, signage, apparel, and more. I make sure your identity remains recognizable and consistent wherever people encounter your business.
Yes. Once your final payment has been received, ownership of your finished branding is transferred to you. It's your brand, you should have the freedom to use it wherever your business grows.
I do reserve the right to share your branding in my portfolio and retain the rights to any unused concepts, unless otherwise stated.
Of course. Businesses evolve, and your branding can evolve with them. Whether you need new marketing materials, additional logo variations, updated colors, or a future brand refresh, I'm happy to help as your business grows.
Absolutely. Once your branding is complete, I can design everything from business cards and brochures to social media graphics, packaging, signage, presentations, and more. Having the same designer create your marketing materials helps keep your brand consistent and recognizable. These kinds of designs are billed at an hourly rate.
