A mismatched brand can low-key cost
you more than you think.
You want to expand your products or services but don't quite have enough die-hard fans to support it.
IT CAN SHOW UP LIKE THIS
You get lots of website traffic from your insta but people bounce when it doesn’t look the same as your posts feel.
You’re probably undercharging. Not because you’re not worth it, but because you’re not confident in your brand’s value.
The Freshly Squeezed
Branding Toolkit
Get everything your business needs to show up consistently without having to remake it everytime you open Canva. Everything is delivered in an organized, ready-to-use brand folder so you can confidently show up online, in print, and everywhere in between.
Starting at $750
LOGO
A flexible logo suite that works on Instagram, packaging, signs, and your website.
COLOR PALETTE
A curated color palette with hex codes so you never have to guess your brand colors again.
ELEMENTS & ILLUSTRATIONS
Custom icons, doodles, shapes, or illustrations that add personality and warmth to your brand.
CUSTOM PATTERNS & BACKGROUNDS
Cohesive textures, patterns, and backgrounds that make your brand feel layered, intentional, and instantly recognizable.
BUSINESS CARD DESIGN
A business card design that feels professional, personal, and worth handing out.
FULL BRAND GUIDE
A clear, easy-to-follow guide that shows you exactly how to use your brand moving forward.
This is 100% the right move for you if ...
You're not attracting your ideal community.
You're tired of making design decisions alone.
You want your biz to feel authentic and cohesive, finally.
You're ready for a brand that actually supports your growth.
This may not be the right fit if ...
You’re still in the very early stages of figuring out your business.
You want trendy visuals without deeper strategy to support them.
You're mainly looking for the lowest-cost solution.
You only need a quick logo update or refresh
Frequently Asked Questions
Most branding projects take 2-4 weeks, depending on the scope of the project and how quickly feedback is provided. Before we begin, I'll give you a personalized timeline so you know exactly what to expect from start to finish.
I use my signature L.E.M.O.N Framework to build a brand that serves your biz and your customer with authenticity.
L - Learn about your biz.E - Explore your positioning.
M - Muse concepts.
O - Original creation.
N - Notify the world.
Learn more about it here.Pinterest is great and I use it regularly for inspo, but I also draw inspiration from other places like Dribbble, Instagram, and Behance to make sure your brand stays versatile and unique. I love finding inspiration in real life too, from things like product packaging and signage when traveling.
I look at your industry, your competitors, design history, art, architecture, typography, photography, nature, and current trends. The goal isn't to copy what's popular, it's to create something that's distinctly yours.Of course! I'm happy to collaborate with your existing ideas so long as they serve your brand purpose well. If you've been saving Pinterest boards, screenshots, or brands you admire, I'd love to see them. They help me understand what you're drawn to while ensuring we create something original that reflects your own business.
That's completely normal. Most clients come to me with a vision that's more of a feeling than a finished idea. My job is to ask the right questions, uncover what makes your business unique, and translate that into a clear visual direction. You don't need to have everything figured out before we begin. Through research and experimentation, we can find a direction that fits you and your audience perfectly.
Yes! Whether your current logo needs a small refresh or a complete transformation, we'll evaluate what still serves your business and what should evolve. The goal is to build on your existing recognition while creating a stronger, more strategic brand. I can preserve the elements from your current logo that are instrumental in communicating the history and tradition of your brand.
That's okay! That's exactly what the concept phase is for. I don't expect you to fall in love with every idea immediately. I'll ask for honest feedback about what feels right, what doesn't, and why. Together, we'll refine the direction until it feels like a natural fit for your business and your goals.
Every branding project includes 2-3 revision rounds to refine the selected concept. Most clients only need one or two rounds because so much strategy happens before design begins. If additional revisions are ever needed, we'll discuss them before moving forward.
You'll receive everything you need to confidently use your brand, including vector files, web-ready files, print-ready files, transparent logos, and social media formats. The files types you can expect are .ai, .svg, and .png. Plus your guidelines sheet or packet will be delivered as a PDF. If you need additional file types, just ask.
Yes. Your brand is designed to work across digital and print, from Instagram profiles and websites to packaging, business cards, signage, apparel, and more. I make sure your identity remains recognizable and consistent wherever people encounter your business.
Yes. Once your final payment has been received, ownership of your finished branding is transferred to you. It's your brand, you should have the freedom to use it wherever your business grows.
I do reserve the right to share your branding in my portfolio and retain the rights to any unused concepts, unless otherwise stated.
Of course. Businesses evolve, and your branding can evolve with them. Whether you need new marketing materials, additional logo variations, updated colors, or a future brand refresh, I'm happy to help as your business grows.
Absolutely. Once your branding is complete, I can design everything from business cards and brochures to social media graphics, packaging, signage, presentations, and more. Having the same designer create your marketing materials helps keep your brand consistent and recognizable. These kinds of designs are billed at an hourly rate.
