Harley in Color
Harley in Color Branding
2026
Full Branding Package
Heavener, OK
Our Goal:
The goal of Harley’s photo business is to create an experience where clients feel comfortable expressing their quirky and fun photo ideas so that they show up like themselves in their photoshoot. By blending her bubbly aesthetic with dedication to affordability, she aims to make authentically celebrating and preserving life’s big moments accessible to everyone.
The Challenge:
The primary challenge is that as the business name changes, there is the possibility of confusing current clients so we want to preserve her bubbly spirit associated with her old brand while elevating her more colorful current style. She also needs to stand out more from her very crowded industry. This project aims to refresh Harley’s branding to better represent her evolved artistic style and perspective, support her business name change through a smooth transition that will retain her current clients and be positioned to grow her clientelle.
The Logo Suite
The main logo communicates the bubbly and fun side of the brand that is evident in the photos that Harley takes and her typical customer's experience. The secondary logo shows another side to the brand’s personality. This side is more elegant and posh while still maintaining the flirtiness and bold essence of the brand.
For the Brandmark, I highlighted these three elements:
Carrying over the logomark from the main and secondary logos in a subtle way.
Using the flower illustration to highlight the abundace of outdoor photography she shoots.
Including the tagline 'photos that feel like you' to emphasize the core value of the brand.
