Megan Brunnemer Photo
Megan Brunnemer Photo Brand Identity
2026
Literally Everything Branding Package
@meganbrunnemerphoto
Alma, AR
The Goal:
The goal of Megan Brunnemer Photo is to provide a joyful and stress-free process that leads to one-of-a-kind photos that clients and their families can cherish for a lifetime. Overdelivering on value, she makes her clients feel valued, appreciated, and that she genuinely cares about how their story lives on through her work. The business is expanding into a new market of branding photography where Megan plans to use her storytelling lense for small business owners.
The Challenge:
The primary challenge is that the business has outgrown it’s current branding and is preparing to expand into a new market where professionalism brand indentity will be more important to win over B2B customers. The new brand needs to preserve the 8 year history of the business and it’s unique style, excite and retain regular clientelle (families), and have the ability to attract clients from the new targeted market segment (branding).
The Logo Suite
The inspiration behind the logo comes from lens flares that can occur when shooting photos at golden hour.
The wavy rays convey friendliness and the star & semi-circle in the center are meant to represent the overlapping halos of a lens flare.
Focused on sun and star imagery because her colors are also very celestial and we have the through line of golden hour which straddles day and night.
The day and night concept works well as a way to highlight that clients will always have these photos and they can continue to enjoy them timelessly, day or night.
